International [ change ]
2007
Med-Health Pharma LLC Protects Patients from Counterfeit Drugs with the KODAK TRACELESS System
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ROCHESTER, N.Y., Dec. 18—The battle against counterfeit drugs has a new ally. Med-Health Pharma LLC, a prescription drug repackager, introduces its application of Kodak’s advanced anticounterfeiting technology to assure authenticated products to physicians and their patients. Using the KODAK TRACELESS System for Anticounterfeiting, Med-Health Pharma places an invisible marker on its packages to distinguish genuine prescription drugs from dangerous fakes.

Med-Health Pharma delivers medications for point of care dispensing, a system that fills patients’ prescriptions at a physician’s office, rather than at a traditional pharmacy. Offering the most widely prescribed drugs in packages of 10-30 doses, Med-Health Pharma helps patients get the pharmaceuticals they depend upon for critical health needs at the time of diagnosis or treatment.

“Using the TRACELESS System allows Med-Health Pharma to give physicians confidence in the prescriptions they provide their patients,” said Sam Haddad, Vice President of Operations, Med-Health Pharma. “This solution enables us to quickly and easily verify the authenticity of the medications we package and deliver to physicians.”

Counterfeit drugs are increasingly finding their way into the global distribution chains and ultimately into patients’ mouths. With manufacturers and enforcement agencies constantly seeking new tools and resources to combat the growing threat, anticounterfeiting measures like the KODAK TRACELESS System play a major role in preventing the proliferation of hazardous fakes.

“Counterfeit prescription drugs represent a global crisis that has serious consequences for the entire healthcare industry,” said Steve Powell, General Manager and Director, Security Solutions, Kodak’s Graphic Communications Group. “We’re providing the pharmaceutical industry a powerful weapon in the fight against criminal activities that put patients’ lives at risk.”

KODAK Security Solutions bring together the resources of Kodak’s vast intellectual property portfolio, and expertise in material science, digital imaging, and printing to deliver products and technologies that protect against counterfeiting and diversion. KODAK Security Solutions are backed by the worldwide resources of Kodak’s Service and Support organization. For more information about KODAK Security Solutions visit graphics.Kodak.com.

About Eastman Kodak Company

Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images.

More information about Kodak (NYSE: EK) is available at www.kodak.com

For more information about Kodak’s Graphic Communications Group, visit www.graphics.kodak.com. For downloading photos from Kodak’s image library, visit: www.kodak.com/go/gcg_images. For more information on KODAK Security Solutions visit graphics.kodak.com/go/security.

(Kodak and Traceless are trademarks of Eastman Kodak Company.)

2007




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