Rod Hughes brings experience in channel management to Kodak’s growing document imaging business

ROCHESTER, N.Y., Oct. 8—Rod Hughes recently joined Kodak’s Document Imaging business as Director of Marketing for the United States and Canada region. In his new role, Hughes will be responsible for developing and implementing strategic and tactical business and marketing plans.

With his direct experience working with value added resellers (VARs) in the office equipment industry, Hughes will support Kodak’s VAR program, and help expand Kodak’s share and influence in the marketplace.

Hughes joins Kodak from Xerox, where he spent 10 years managing marketing and sales operations with the company’s authorized agent channel.

“Rod’s expertise across channels and deep experience in a broad range of marketing initiatives are critical to helping us achieve our goal of exceeding our customers’ growth expectations,” said Don McMahan, Vice President Sales, Regional Business General Manager, US&C Region, Kodak’s Graphic Communications Group, Document Imaging, Eastman Kodak Company. “With his experience in managing outside sales channels, Rod understands how resellers work and will support them to increase customer productivity and further establish Kodak’s Document Imaging business as a major competitor in the market.”

Hughes earned a bachelor’s degree from Canisius College in Buffalo and an MBA from the University of Rochester’s Simon School.

About Eastman Kodak Company

Kodak is the world’s foremost imaging innovator. With sales of $13.3 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise. More information about Kodak (NYSE: EK) is available at www.kodak.com.

More information about KODAK document imaging scanners is available at www.kodak.com/go/documentimaging

(Kodak is a trademark of Eastman Kodak Company.)

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