Kodak focuses on partnering with customers to grow overall print volume

CHICAGO, Oct. 15—Connecting print providers to an expanded pool of marketers who need printing services and more potential business volume than they can access today is the focus of the KODAK MARKETMOVER Network, an innovative commerce networking service the company is launching to help printers grow their businesses.

“The KODAK MARKETMOVER Network will generate demand for printing services by facilitating a seamless connection between companies that require print services and those that deliver such services,” said Jeff Hayzlett, Chief Marketing Officer, Graphic Communications Group, Eastman Kodak Company. “We are using the latest technology to make it easier for marketers to leverage new applications such as web to print to maximize their return on investment. The growth in one to one marketing and variable data printing is being fueled by savvy marketers who recognize that digital printing’s flexibility in customizing messages really drives sales.”

Printers joining the KODAK MARKETMOVER Network powered by Four51 will use the latest technology to build partnerships with other printers, expanding the opportunities to efficiently outsource projects. All KODAK solutions providers can join the MARKETMOVER Network. KODAK NEXPRESS digital production color press owners will be the initial suppliers, but the MARKETMOVER Network will expand during the next year to include other KODAK solutions providers as well. The MARKETMOVER Network will help printers increase margins and operate their businesses more efficiently. Four51, a leader in creating commerce networks, will supply the technology backbone and functionality for the MARKETMOVER Network. Four51, a Minnesota based firm founded in 1999, has helped set up thousands of private commerce networks and today has more than 500,000 users. The MARKETMOVER Network will be one of the largest private commerce networks in the world.

“The KODAK MARKETMOVER Network is going to be a powerful new tool for marketers because they will have access to quality printers with the capabilities to handle nearly any type of printing need,” said Gary Nemcek, Four51 Co-founder and President of the Networks Group. “The MARKETMOVER Network is not an auction bidding site. It matches marketing managers and print buyers with the best available resources to get jobs printed efficiently and effectively.”

According to Hayzlett, the MARKETMOVER Network will launch with an aggressive marketing effort to build awareness among marketing organizations and push business to network members. The goal is to help printers build business volume, while allowing MARKETMOVER Network members to better serve their customers by having access to a global network, enabling them to add new services and better manage the technology they have today.

“The competitive nature of the graphic communications industry makes it imperative that our customers know we have the flexibility to print jobs large and small, when and where they need them,” said Alan Gardner, Owner of Sir Speedy Printing in Newark, Del. “With the KODAK MARKETMOVER Network we can capture a greater share of our customers’ print spend, protecting our volumes today and growing margins tomorrow.”

KODAK MARKETMOVER Network members can expand their workflow beyond the brick and mortar of their business locations, opening a range of options to meet their customer needs. This will enable Kodak customers to build revenue by marketing new services to their clients while managing the printed output through a distribute and print network. Enterprises will be able to maximize their return on marketing programs while leveraging print on demand to save on shipping and inventory costs.

“Kodak is focused on helping our customers grow their business. KODAK MARKETMOVER business development services have been helping our customers over the past five years and this latest addition will further stimulate demand for our customers,” Hayzlett said. “The MARKETMOVER Network will put our customers in direct contact with more potential clients, building new relationships that will fuel growth.”

About Eastman Kodak Company

Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise. More information about Kodak (NYSE: EK) is available at www.kodak.com.

For more information about Kodak’s Graphic Communications Group, visit www.graphics.kodak.com.

About Four51

Four51 is a place on the web where innovative marketers, agencies, distributors and suppliers are creating unique commerce networks-on-demand, comprising relevant sellers and buyers who message and market frequently, consistently and systematically and are doing so to drive demand and grow their organizations cost effectively. Four51's commerce networks supported more than 2.5 million transactions in 2005 and today host more than one million unique products and 350,000 users. Across Four51's commerce networks, companies are selling more through market-facing capabilities such as 1:1 marketing, print-on-demand, and web-to-print solutions, coupled with demand generation, customer acquisition and collateral campaign management services. Additionally, companies are spending less through better distribution of indirect goods by using dynamic online catalog management, order processing and product versioning, as well as supply-side utilization services. Founded in 1999, Four51 is headquartered in Eden Prairie, Minn.  

For more information on Four51 visit www.Four51.com.

(Kodak, MarketMover and NexPress are trademarks of Eastman Kodak Company.)

2006