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Keeping the Promises you Make
by Jeff Hayzlett, CMO


This free PDF download from the recently released book, Goals for Successful Marketing Executives: Leading CMOs on Knowing Your Customer, Creating a Vision, and Establishing and Setting Companywide Goals, published by Aspatore Books, explores the 3 golden rules of being a marketing executive - listen, learn and lead.
2008 News
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2008
July 24 KODAK Scan Station 120EX with docSTAR Software Advances Enterprise Content Management Capabilities for Customers
July 22 Kodak's Graphic Communications Group Industrial Imaging Solutions Group Receives British Columbia Technology Industry Association Impact Award for Excellence in Product Innovation
July 21 Mailings Unlimited Turns to KODAK NEXPRESS 2500 Digital Production Color Press to Fuel its Growing Direct Mail Business
July 18 KODAK FLEXCEL NX Digital Flexographic System Captures 2008 PIA/GATF InterTech™ Technology Award
July 8 Kodak's "Connect the Dots" Road Show Brings Valuable Information to Print Service Providers across the Country
July 2 Eight Newspaper Printers Add KODAK Solutions to Boost Quality
June 30 Kodak Partners with the Direct Marketing Alliance to Bring the Power of Variable Data Communications to its Customers
June 25 Coating Excellence Brings Flexo Platemaking In-House, Uses KODAK Solutions to Capture Industry Awards
June 25 Japanese Hokuto Kogyo Expands Capabilities with Purchase of KODAK NEXPRESS 3000 Digital Production Color Press at drupa 2008
June 23 KODAK NEXPRESS 2500 Digital Production Color Presses Delight Customers of Pacific Printing and Fulfillment
June 16 KODAK INSITE Storefront System Eliminates Multiple Steps, Opens Web to Print Opportunities for Minneapolis Printer
June 12 Kodak's "Print Is" Campaign Earns Business Marketing Association’s Highest Honor in Pro-Comm Awards Program Competition
June 11 Offset Class Solutions Drive Kodak’s Global Success at drupa 2008
June 11 Second West African Order for KODAK CTP Solution at drupa 2008 by Newspaper Publisher Media Trust Ltd.
June 11 Dereli Graphics Finalizes Orders for 21 KODAK CTP Devices at drupa
June 10 Venus Printing Press Makes First Middle Eastern Purchase of KODAK NEXPRESS M700 Digital Color Press at drupa 2008
June 10 Netherlands-based ProFlexeS Invests in KODAK NEXPRESS 2500 Digital Production Color Press at drupa 2008
June 9 Kodak Shows drupa Attendees Electrophotographic Solutions that Are Approved for Food and Toy Applications
June 9 Anton Group Places First UK Order for KODAK NEXPRESS S3600 Press at drupa, Plans to Expand its Business in Commercial VDP
June 8 Kyburz AG of Switzerland Adds Variable Color with KODAK VERSAMARK Inkjet Printheads
June 7 Patel Digitals Purchases three KODAK NEXPRESS S3000 Presses at drupa to Support its Growing Commercial Printing Business
June 7 UK’s Printhaus Orders KODAK MAGNUS 800 QUANTUM Platesetter at drupa
June 6 MPG Impressions Places Drupa Order for KODAK MAGNUS 800 Platesetter
June 6 Kodak Previews New Capabilities of KODAK TRACELESS System for Anticounterfeiting at drupa 2008
June 6 BührmannUbbens Signs Agreement at drupa to Sell the KODAK NEXPRESS M700 Press in the Netherlands
June 5 Transcontinental Improves Automation with KODAK Unified Workflow Solutions
June 5 Stieberdruck GmbH orders KODAK MAGNUS 800 Platesetter and Multi Cassette Unit at drupa 2008
June 5 Kodak Sells its First CTP System in West Africa to Newspaper Publisher in Ghana
June 5 Kodak Uses Its Document Imaging Solutions to Manage Sales Information at drupa
June 5 First UK Sale of New KODAK GENERATION NEWS System is made at drupa 2008
June 4 Kodak's Integrated Solutions and Offset Class Output Draw Global Crowd at drupa 2008
June 4 Quad/Graphics Adds Nine KODAK Thermal Platesetters and KODAK PRINERGY EVO Workflow System, Extends Plate Contract
June 4 Al Suwaidi Computers in Dubai Purchases First KODAK NEXPRESS S3000 Press in the Middle East
June 4 Drukkerij Geers Puts New KODAK ELECTRA XD Thermal Plate Through its Paces
June 4 Kodak Sponsors Sheridan College “The Language of Illustration” Graduate Exhibition and Catalog
June 3 Quad/Graphics Adds Nine KODAK Thermal Platesetters and KODAK PRINERGY EVO Workflow System, Extends Plate Contract
June 3 Kodak Announces Five New JDF Certifications for KODAK PRINERGY Workflow System
June 3 Quad/Graphics Adds Nine KODAK Thermal Platesetters and KODAK PRINERGY EVO Workflow System, Extends Plate Contract
June 2 New KODAK GENERATION NEWS System delivers high-quality newspaper plates non-stop at Pressehaus Stuttgart Druck
June 2 Royal Broese & Peereboom Eliminates Plate Production Shifts, Increases Overall Print Capacity
June 1 New KODAK Proofing Software Enhances Performance for Package Printing Market
June 1 New KODAK Photo and Fine Art Media Ready for High Value Works
June 1 Salmat BusinessForce Helps ING Australia Develop Successful Integrated Marketing Program with KODAK VERSAMARK VX5000 Printing System
May 31 Kodak's Graphic Community Builds Business in Web 2.0 World
May 31 Kodak Meets the Proofing Needs of the Packaging Market with New KODAK APPROVAL NX Digital Color Imaging System Features
May 31 Fry Communications Ramps Up Plate Production with New KODAK MAGNUS 800Z Quantum Platesetter
May 30 KODAK STACCATO CX Screening Enables Users to Configure Screen Settings for Diverse Printing Needs and Environments
May 30 Range Printing Selects KODAK EMS Business Software to Manage Continued Business Growth
May 29 KODAK INSITE Campaign Manager Helps Print Service Providers Offer Integrated Marketing Campaigns
May 29 KODAK COLORFLOW Software Introduces Color Relationship Management to Redefine How Users Work with Color
May 29 Kodak Enhances KODAK NEXPRESS Digital Color Presses and KODAK DIGIMASTER Digital Production Systems to Increase Speeds and Help Customers Capture More Business
May 29 KODAK FLEXCEL NX Digital Flexographic System Raises Quality to a New Level for Flexo Print Providers in the Packaging Market
May 29 Kodak Spotlights Stream Inkjet Technology and Other Inkjet Platforms for Production Printers to Grow Roll Fed Volumes
May 29 Analysis by SpencerLab Verifies Offset Class Potential of the Stream Concept Press from Kodak
May 29 New Workflow Solutions Tailored to Digital Print Environments among Highlights of KODAK PRINERGY Workflow System, Version 5.0
May 29 Kodak's Graphic Communications Group Introduces Localized Information Kit to Help Printers in the U.K. and DACH Regions Achieve a More Sustainable Print Business
May 29 Kodak Showcases Integrated Solutions for Customer Growth at drupa
May 27 KODAK ELECTRA XD Thermal Plate Brings Offset Printing to New Levels of Stability and Quality
May 23 KODAK Solutions Featured in Numerous Stands at drupa
May 23 Kodak Helps Put a Cork on Ice Wine Counterfeiting
May 22 JDF Integration Between HIFLEX MIS and CREO Color Servers Realized
May 21 Kodak's Chief Marketing Officer Kevin Joyce Named as Newest Member of The Print Council Executive Committee
May 19 CMO of Kodak's Graphic Communications Group to Deliver Keynote Address at CMO Club's First National Summit
May 19 KODAK NEXPRESS Digital Production Color Presses Approved and Licensed by Pantone
May 16 ink2 Educates Print Buyers and Creative Professionals on the Value of Short Run Digital Color Printing at National Stationery Show
May 16 Kodak Unites INSITE Storefront System and EMS Business Software for Seamless Flow of Information from Customer Order to Job Completion
May 16 Kodak's Print On-Demand Solutions Group Offers New Workflow Solutions Integrated with CREO Color Servers
May 15 Kodak Recognized for Document Scanning Expertise
May 15 Kodak Breaks Traditional Flexo Barriers with First Ever 300 lpi Offset Job Produced with Flexographic Plates
May 15 KODAK Service and Support Honored for Service Delivery at 2008 WBR Field Service Conference
May 14 Servinform Selects Two KODAK VERSAMARK VX5000 Plus Printing Systems to Provide Telefonica Movistar Customers with Color Transpromo Printing
May 2 Record Number of Participants Attend North American Conference of Graphic Users Association of KODAK Solutions
May 2 Williamson Printing Delivers Gravure Quality Print with KODAK FLEXCEL NX Digital Flexographic System
April 28 Kodak Spotlights Complete Portfolio of Products and Solutions for Flexographic Printers at INFO*FLEX 2008
April 28 KODAK MAGNUS 400 II Platesetters Deliver Greater Production Efficiencies, Create a Completely Automated Prepress Solution
April 24 Kodak to Show Stream Concept Printhead at drupa
April 24 Kodak Hosts Customers and Journalists for Comprehensive Overview of its Digital Printing Technologies and Solutions
April 15 Kodak Offers Webinar Series on Document Capture Trends and Best Practices to Benefit Small to Medium Sized Business
April 15 KODAK STACCATO Screening Helps Asahi Newspaper Capture Prestigious Color Quality Award
April 15 Kodak Offers 50 Percent Speed Increase with VERSAMARK VX5000 Plus Printing System
April 11 Kodak Exhibits Solutions at NEXPO that Generate New Opportunities for Productivity and Flexibility for Newspaper Printers
April 11 Kodak's Graphic Communications Group Promotes David Martin and Richard Lloyd to Key Newspaper Customer Service Positions
April 11 Lee Enterprises Purchases 5 KODAK Platesetters, Non Process Plates and Software
April 11 KODAK GENERATION NEWS System Maximizes Throughput and Saves Time for Newspaper Printers
April 11 Seventeen Newspaper Printers across North America Add KODAK Solutions to Meet Quality and Deadline Demands
April 10 Kodak Acquires Intermate A/S; Strengthens Workflow Solutions for Transactional Printing
April 9 IKON Adds KODAK Document Scanners to Its Portfolio, Helps Customers Create Optimal Document Management Solution
April 9 KODAK Scan Station 120EX With Digitech Systems, Inc. Software Advances Enterprise Content Management Capabilities for Customers
April 8 KODAK SCANMATE i1120 Scanner with DYMO Software Cuts Clutter at National Association of Professional Organizers Conference
April 4 LEYKAM Let’s Print Installs World’s First KODAK MAGNUS XLF 80 Platesetter for New 80 Page Web Offset Press
April 4 Kodak Completes Acquisition of Design2Launch
April 2 Leading Research Services Company KCL Chooses KODAK System as Centerpiece of Strategic Expansion into Inkjet
April 1 Choice of KODAK Scanners Now Available Under the New York State Eastman Kodak Printer Contract
April 1 KYOS Software Enables KODAK Scanners to Provide Government Offices with Centralized Database Management Capabilities
April 1 AINS Software on KODAK Scan Station 120EX Scanner Promotes Easy to Use Document Capture for Businesses and Government Agencies
April 1 Kodak Showcases Solutions for Secure and Streamlined Document Management Systems at FOSE 2008
March 31 Kodak Donates Unified Workflow and Proofing Solutions for Hands-On Learning at Ryerson University
March 28 KODAK FLEXCEL NX Digital Flexographic System Captures Prestigious FPPA Technology Innovator of the Year Award
March 28 Kodak Receives 2008 ECM Connection ACE Award for Advancements in High Volume Scanning Products, Solutions and Services
March 27 Seminars from Kodak Show Print Service Providers How to “Connect the Dots” from Market Trends to Profitable Growth
March 21 Kodak Demonstrates Anticounterfeiting Solutions at INTERPHEX 2008
March 17 Flying Colors Press Inc. Enters Digital Color Print Market with KODAK NEXPRESS M700 Digital Color Press
March 13 The KODAK s1220 Photo Scanning System Goes International with Support in Nine Additional Languages
March 13 Ball State University Students Gain Hands On Experience in Creating Variable Data Documents using KODAK DARWIN Pro Software
March 4 Kodak Announces Intent to Acquire Design2Launch
March 4 KODAK t6000 Internet Client Software Streamlines Transaction Processing with Automation for Deposit and Payments Capture
March 4 Canada’s CM2 Solutions Brings One-on-One Marketing Tools to General Motors With KODAK Web Composition Solutions
March 4 Two New Targeted Sales Modules in the KODAK MARKETMOVER Services Program Help Digital Printers Capture Additional Business
March 4 Digital Printing, Document Imaging Solutions Highlight Kodak’s Booth at AIIM ON DEMAND Conference and Expo
March 3 KODAK i1860 Scanner Certified for DATACAP TASKMASTER Software
March 3 Kodak Breaks Ground in Columbus, Georgia for Significant Expansion of Plate Manufacturing Facility
February 25 'Chicago Tribune' Expands Triblocal, Uses KODAK Microzone Publishing Solution to Reach Localized Readers and Advertisers
February 21 Kodak Sponsors Graphic Users Association Conference in Las Vegas, April 20-23
February 20 New KODAK COLORFLOW Software Provides Integrated Color Control throughout the Production Environment
February 18 KODAK Scan Station 100 Supported by docSTAR’s Document Management Software
February 12 February Graphic Arts Monthly Is Printed on KODAK NEXPRESS S3000 Digital Production Color Press
February 11 KODAK NEXPRESS 2500 Press Helps Printer Bring Business Back into the U.S.
February 6 Kodak Sponsors Construction of a House through New Orleans Area Habitat for Humanity
January 31 Kodak Again Named to “Global 100 Most Sustainable Corporations” List
January 31 Kodak Features Comprehensive Set of Solutions for Photo Press Products at the Photo Marketing Association Show
January 29 Enhancements to KODAK i600 Production Scanners Increase Operational Ease and Productivity
January 29 KODAK i780 Scanner Accelerates Speed and Performance for Mid-Volume Production Scanning
January 21 Ann Moscicki Appointed as Senior Manager of Public Relations, Kodak’s Graphic Communications Group
January 17 KODAK TRACELESS System for Anticounterfeiting to Protect
January 17 Kodak Focuses on Delivering Offset Class Quality, Providing Scaleable Solutions with Inkjet Printing Systems
January 17 Kodak to Unveil Offset Class Inkjet at drupa 2008
January 17 Kodak Expands V-Series Inkjet Portfolio at drupa 2008 to Serve Mid Volume Data Centers
January 17 KODAK PRINERGY Workflow System Version 5.0 Maximizes Integration of Digital and Conventional Workflows
January 17 KODAK Strengthens KODAK NEXPRESS Digital Color Platform with Next Generation of Digital Color Production Presses and Press Enhancements
January 17 Newest KODAK MAGNUS Platesetter Delivers High Speeds Up to 60 Plates Per Hour with Exceptional Image Quality
January 17 Kodak Enhances its DIGIMASTER EX Black-and-White System Line with Expanded Productivity, Square Back Finishing and Unified Workflow
January 17 New Versions of KODAK INSITE System and KODAK PRINERGY Digital Print System Take Web-to-Print to Plan-to-Print
January 17 New Generation of KODAK DARWIN Software Line Expands VDP Capabilities to High End Applications
January 17 Kodak Displays Print’s Flexible Future at drupa 2008
January 15 Kodak's Print On Demand Solutions Group Presents Nuevo Technology for the CREO Color Servers Product Line at drupa 2008–10 Times Enhanced Performance
January 15 Kodak’s Print On Demand Solutions Group Delivers New Portfolio of Workflow Solutions for Digital Production Printing at drupa 2008
January 14 Local Rochester Eats Photobook Printed on KODAK NEXPRESS Digital Press
January 14 KODAK NEXPRESS M700 Press Brings Expanded Business Opportunities to Pennsylvania Printer
January 9 Kodak Creates a Personal Experience for Magazine Readers with Variable Data Solution
January 8 KODAK TRACELESS System for Anticounterfeiting Protects
January 8 Miller’s Professional Imaging Earns Major Industry Award for Digitally Printed Photo Books Using KODAK NEXPRESS Presses
January 7 Kodak to Launch Powerful Charge to Stop Counterfeit Consumer Electronics
January 4 Kodak Taps Wigfield to Lead GCG in United States and Canada
January 4 Kodak Names Kevin Joyce Chief Marketing Officer of Graphic Communications Group



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