Data centers handle everything from high-volume, variable-data projects to letter-writing campaigns. Some even handle direct-mail campaigns, presentation books, and other corporate collateral. Kodak has the tools and equipment your data center needs to do it efficiently and effectively.

When you use the Kodak "white paper in" philosophy and add dynamic color and variable data to the print process your job becomes dramatically easier! Using Kodak's high-speed color solutions in concert with existing enterprise applications, your data center becomes the new focal point for producing highly personalized, relevant customer communications using color.

We call this new communication strategy "TransPromo" - the marriage of transaction data and promotional messaging. TransPromo techniques allow you to consolidate your customer messaging into the most essential mail package your customer sees from you each month!

TransPromo is not really new. It’s been around for more than 20 years in different forms. The difference today is that Kodak brings together print devices that enable every type of TransPromo environment. Leveraging your current document composition environments and your current marketing organization, Kodak can help you define a workflow and build a solution that allows you to turn your cost-centric compliance mail (statements and other regulated mail) into revenue-generating sales tools!

To find out more about how TransPromo can work for you, download our whitepaper, "Roadmap to Color!".

Kodak’s tactical briefs can help you define a plan for your specific environment! The following briefs are available for download...check back, we will be adding more!

TransPromo for Insurance
TransPromo for Loyalty Applications
TransPromo for Retail Credit Cards
TransPromo for Financial Services
TransPromo for Utilities

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